🚀Brand Foundation System
The initial identity system for VOX Energy establishing its early market presence through high-impact typography, bold visual assets, and motion-driven brand communication.
The system defined the core visual direction for subsequent CGI production and campaign development.
Campaign Visual Adaptations
Key visual and packaging adaptations derived from the VOX Energy identity system, extended across social media, out-of-home, and mobile-first campaign formats.
🧪Motion Direction
studies exploring how energy, intensity, and brand personality translate into animated visual behavior.
Digital Motion Application
The VOX Energy visual system extended into dynamic digital environments, ensuring consistency across motion-based brand communication.
Product CGI Development Pipeline
The project was developed through a CGI production pipeline covering modeling, simulation, and procedural techniques for high-fidelity product visualization.
Fluid Simulation R&D
Technical simulation explorations focused on art-directed liquid behavior for stylized CGI product visuals.
Art Direction Breakdown
Visual development breakdown exploring the integration of product CGI, high-contrast lighting, and fluid simulations under the brand’s core creative concept.
Project Summary
A full CGI-driven brand system combining identity design, motion direction, and product visualization for VOX Energy.
Role
Creative Direction · Brand Identity Design · CGI Production · Motion Design · Look Development
Deliverables
Core Brand Identity System
Packaging Design Exploration
Motion Graphics
Fluid Simulation Assets
3D Product Visualization Assets
Campaign Visual Adaptations
Packaging Design Exploration
Motion Graphics
Fluid Simulation Assets
3D Product Visualization Assets
Campaign Visual Adaptations
Tech Stack
Illustrator · Maya · Cinema 4D · Redshift · After Effects
