🚀Brand Identity System Overview
The brand guidelines define the core identity system, including logo usage, typography, and shape language applied across static brand assets.
brand_guidelines_by_aldo-rogel-calderon

Hero Logo
Primary logo mark for the Eureka! brand identity, designed as the central visual symbol of the system.
main_eurekabrandmark_by_aldo-rogel-calderon
LOGO ANIMATION
Motion version of the primary Eureka! logo mark, designed to introduce the brand through a concise animated reveal.
moddboard_dpv_by_aldo-rogel-calderon
2D Motion Overlays on CGI
Identity Applications
mockup_isotype_adaptation_by_aldo-rogel-calderon
billboard_adaptation_by_aldo-rogel-calderon
ig_carrousel_adaptation_by_aldo-rogel-calderon
CGI Production Breakdown
The project was developed through a complete CGI pipeline covering character development, animation, cinematic direction, and final compositing.
• Character Design & Sculpting (ZBrush)
• 3D Production & Animation
• Cinematic Direction & Camera Setup
• Look Development & Compositing
TECHNICAL PIPELINE
A structured production workflow designed to ensure visual consistency, scalability, and efficient content deployment across brand touchpoints.
• Modeling & Sculpting — ZBrush / Maya
• Animation & Layout — Maya
• Rendering & Lighting — Arnold / Redshift
• Motion Graphics & UI Overlays — After Effects
• Brand System Development — Illustrator / Figma
DELIVERABLES
The project combined brand identity development, CGI production, motion design, and digital content execution.
• Brand Identity System
• Animated Logo Reveal
• CGI Character Animation
• UI Motion Overlays
• Social Media Assets
• OOH Advertising Mockups
OPEN FOR OPPORTUNITIES
Available for freelance, contract, and long-term production partnerships.
Specialized in CGI production, motion design, and visual systems for consumer, beauty, and technology brands.

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