VOX Energy Brand Evolution is a full-cycle campaign project developed to reposition the brand through a unified visual system combining CGI storytelling, motion design, and lifestyle-driven campaign assets.
The project extends each SKU into a distinct consumer archetype, connecting product identity with cultural behaviors, digital lifestyles, and brand-driven storytelling across multiple channels.
SKU LIFESTYLE SYSTEM (EXTENSION)
Each flavor was extended into a dedicated lifestyle territory designed to connect the product with distinct consumer archetypes and cultural behaviors.
Atomic Orange — The DJ
Live performance culture, nightlife energy, and social engagement.
Neon Lime — The Coder
High-density digital environments and multi-screen creative workflows
High-density digital environments and multi-screen creative workflows
UV Grape — The Creator
Mobile-first content creation, self-expression, and digital culture.
Project Summary
A full-cycle CGI campaign for VOX Energy combining brand evolution, hero film production, and multi-SKU lifestyle visual development across digital and retail channels.
Role
Creative Direction · Brand Evolution · Visual Systems · CGI Motion Design · Look Development · Lighting & Rendering
Deliverables
1 Hero CGI Campaign Film (20s)
3 SKU Lifestyle Territories
3 Campaign Key Visuals
Social & Retail Adaptation Assets
Technical Audio & Sonic Identity
Tech Stack
Cinema 4D · Redshift · After Effects (ACES workflow) · Photoshop · Figma
