SKU Lifestyle System
Each SKU was expanded into a distinct lifestyle territory, connecting product identity with consumer behavior, cultural context, and campaign applications across multiple touchpoints.
Atomic Orange
Consumer Archetype — The DJ
Built around nightlife, live performances, and high-energy social experiences.
Retail Application
Neon Lime
Consumer Archetype — The Coder
Designed around creative workflows, coding sessions, and high-focus digital environments.
Digital Application
UV Grape
Consumer Archetype — The Creator
Developed for creator culture, mobile-first content, and digital self-expression.
Retail Application
